🏷️ Tagline
A short, memorable phrase that captures a brand's essence. Lives on logos, ads, and in people's heads forever.
Examples: "Just Do It" (Nike) · "Think Different" (Apple) · "I'm Lovin' It" (McDonald's)
📰 Headline
The title of an article, blog post, or ad. Its job is to stop the scroll and make someone read the next line.
Examples: "How to Win Friends and Influence People" · "The 4-Hour Workweek" · "You're Not Lazy, You're Scared"
🪝 Hook
The first line of a social post, video, or email. You have 1-2 seconds to earn attention. Make them count.
Examples: "I was mass about to get fired..." · "Nobody talks about this..." · "Stop scrolling if you..."
✨ Brand Name
The name of a company or product. Great names are memorable, easy to say, and hint at what you do (or intentionally don't).
Examples: Spotify · Airbnb · Slack · Notion · Stripe · Figma
🔄 Remix (Pro)
You're given bad copy. Your job is to make it good. Real-world skill for when clients send you... questionable drafts.